Long John Silver's(R) Introduces New Freshside Grille Menu

Long John Silver's is introducing Freshside Grille, a new menu of great-tasting, premium seafood entrees that are lower in calories and fat, including Pacific Salmon (pictured), Shrimp Scampi and Tilapia. www.freshsidegrille.com (Photo: YUM!)

LOUISVILLE, Ky.-- (BUSINESS WIRE) -- Long John Silver’s, the world’s most popular quick-service seafood chain, today introduced Freshside Grille, a new menu of dining options that can be worked into a balanced diet, featuring great-tasting, premium seafood entrees that are lower in calories and fat. Each Freshside Grille entrée boasts 10 or fewer fat grams and zero trans fats.

“Fish and shellfish are an important source of protein and long-chain omega-3 fatty acids, which are known to have health benefits for the heart, eyes, brain, immune system, and for pregnant and nursing women and their babies,” said Dr. Joyce Nettleton, a noted nutrition scientist, author and expert on seafood nutrition. “Long John Silver’s has taken an important step in offering low-fat, non-fried seafood choices with the new Freshside Grille menu.”

“Our customers are increasingly looking for new, great tasting lower fat and calorie menu choices,” said Ben Butler, president of Long John Silver’s, the world’s largest quick-service seafood chain. “These new menu items have been extremely popular in our test markets and we anticipate they will quickly become a favorite option of seafood lovers.”

The Freshside Grille menu will initially offer three entrees featuring premium grilled or steamed seafood, each served with herbs and seasonings or succulent sauces. Customers can enjoy Shrimp Scampi in a rich garlic butter sauce (110 calories, 5 fat grams); Grilled Tilapia in a garlic and herb sauce (110 calories, 2.5 fat grams); and Grilled Pacific Salmon in a sumptuous sauce of red bell peppers, black pepper, garlic and olive oil (150 calories, 5 fat grams). Each entrée is served atop a bed of seasoned rice with a breadstick.¹

Long John Silver’s is also presenting new Freshside Grille side options, all a good source of dietary fiber, which include:

• Vegetable Medley – Green beans, orange and yellow carrots (50 calories, 2 fat grams, 3 g fiber)
• Seasoned Rice – Long grain rice with garlic and vegetable seasonings (270 calories, 4.5 fat grams, 4 g fiber)
• Corn on the Cob (150 calories, 10 fat grams, 3 g fiber)

Entrées include seafood served over a bed of Seasoned Rice with a breadstick, and full meals also include the new Vegetable Medley and corn on the cob. Prices vary by store.

The new Freshside Grille menu will be available at all Long John Silver’s restaurants by the end of October 2008. For more information and store locations, please visit www.freshsidegrille.com and www.ljsilvers.com.

About Long John Silver’s

Long John Silver’s, Inc. based in Louisville, Kentucky, specializes in batter-dipped fish, chicken, shrimp and hushpuppies, and a new line of low-fat, steamed or grilled seafood entrees. Inspired by Robert Louis Stevenson’s classic Treasure Island, Long John Silver’s, Inc. was founded in 1969. Today, there are nearly 1,100 Long John Silver’s, Inc. restaurants worldwide, and an additional 440 points of distribution in multi-brand restaurants, serving nearly four million customers weekly. Long John Silver’s, Inc. is a subsidiary of Yum! Brands, Inc., (NYSE: YUM) the world’s largest restaurant company in terms of system units with nearly 36,000 restaurants in more than 100 countries and territories.

¹ Calorie and fat gram counts are for fish and sauce only and do not include rice or breadsticks. Rice has 270 calories and 4.5 fat grams, and a breadstick has 170 calories and 3.5 grams of fat.

Northlich

Jennifer McGuire, 502-220-1690

Director of Communications