ATLANTA, Oct. 27 /PRNewswire/ -- As part of Atlanta-based Chick-fil-A's long-standing children's initiative of "Growing Kids Inside and Out(R)," the chain announced a partnership with Kennedy Space Center Visitor Complex for its fall 2008 Kid's Meal premium offering. Designed to educate and inspire the chain's youngest patrons, these exciting premiums feature fun, educational and interactive activities focused around space exploration. The Kennedy Space Center premiums will be available in Chick-fil-A(R) Kid's Meals at participating locations of the chain's more than 1,400 restaurants from Oct. 27 to Nov. 22, 2008.
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With the Kennedy Space Center Visitor Complex partnership, Chick-fil-A continues its tradition of providing premiums that are interesting to children and that emphasize the importance of education. The chain is able to achieve these goals by working in tandem with its premium partners, such as Kennedy Space Center Visitor Complex, and listening to its customers, parents, educators and children.
"We hope that the Kennedy Space Center premiums teach our youngest customers about space and inspire their curiosity beyond their immediate community," said Steve Robinson, Chick-fil-A's senior vice president of marketing. "Through our Chick-fil-A Kid's Meal Program, local Family Night events in the restaurants and outreach to schools and children's groups in our communities, we aim to have a positive impact on the lives of children both developmentally and educationally."
"We're pleased to have Chick-fil-A as a nationwide partner, inspiring the next generation with the excitement of NASA's space exploration program," said Thomas R. Olson, Kennedy Space Center Visitor Complex's director of marketing. "This effort is a perfect way for families coming to Florida to discover where history meets the future at our nation's gateway to space exploration."
The Kennedy Space Center Chick-fil-A Kid's Meal premiums consist of four different space cases that connect together to build an entire space station. Each case also contains cards with various pieces of fun space trivia.
Complimenting its educational-minded premiums, Chick-fil-A also offers healthful Kid's Meal menu items. In fact, editors of Men's Health magazine recently recognized Chick-fil-A as "America's Healthiest Chain Restaurant for Kids." A Chick-fil-A Kid's Meal includes an entree choice of Chick-fil-A(R) Nuggets (four- or six-count) or Chick-fil-A Chick-n-Strips(R) (one- or two-count) and a variety of side choices, including a Fruit Cup or Waffle Potato Fries(R) and a kid-size beverage choice of milk, apple juice or soda.
Additionally, all of Chick-fil-A's menu offerings - from it entrees to its condiments - have zero grams of trans fat. While Chick-fil-A's core menu items have been free of trans fat since their respective introductions, dating as far back as the chain's first restaurant opening 41 years ago, the chain has spent the last two years working to remove trans fat from the few remaining products, including its popular Waffle Potato Fries(R), dessert items and, most recently, its breakfast biscuits.
About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc. is the nation's second-largest quick-service chicken restaurant chain (based on sales), with more than 1,400 restaurants in 38 states and Washington D.C. In 2007, Chick-fil-A produced record sales of $2.64 billion - a 16.09 percent overall increase and an 8.47 percent same-store sales gain that helped extend the chain's streak of consecutive sales gains to 40 years. In 2008, Business Week magazine included the chain in its Top 30 list of Customer Service Champs and QSR magazine identified Chick-fil-A as the "Best Drive-Thru in America" as a result of its annual quick-service Drive-Thru Performance Study.
Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House(R) and Truett's Grill(R) full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. More information about Chick-fil-A is available on the chain's websites, located at www.chick-fil-a.com , www.chick-fil-a.com/pressroom or www.truettcathy.com .
About Kennedy Space Center Visitor Complex
Kennedy Space Center Visitor Complex opens at 9 a.m. Closing times vary by season. The Visitor Complex is open daily except December 25 and certain launch days. Admission includes the new Shuttle Launch Experience, Kennedy Space Center Tour, 3D IMAX(R) space films, Astronaut Encounter, all exhibits, and the U.S. Astronaut Hall of Fame(R), featuring historic spacecraft, simulator rides and the world's largest collection of personal astronaut memorabilia. The U.S. Astronaut Hall of Fame is located at State Road 405 at Vector Space Road in Titusville. Admission is $38 + tax for adults and $28 + tax for children ages 3-11. The Kennedy Space Center Visitor Complex Commander's Club Annual Pass is $50 + tax for adults and $40 + tax for children ages 3-11. For more information, call 321-449-4444 or visit www.KennedySpaceCenter.com . Kennedy Space Center Visitor Complex is operated by DNC Parks & Resorts at KSC, Inc., a division of Delaware North Companies, one of the world's leading hospitality and food service providers.
CONTACT: Brenda Green of Chick-fil-A, Inc., +1-404-765-8064; Lisa Pollack,
Cohn, Overstreet & Parrish, +1-404-961-2222; or Andrea Farmer, KSC Visitor
Complex, +1-321-449-4318