Crisco(R) Expands Trusted Product Line With the First Canola Oil With Omega-3 DHA

ORRVILLE, Ohio, Nov. 19 /PRNewswire/ -- Today, the makers of Crisco(R), a leading brand of vegetable oils, sprays and shortening, announced the expansion of their trusted line of cooking oils by introducing the first canola oil enhanced with Omega-3 DHA. Ideal for cooking, sauteing and baking, the new Crisco(R) Puritan(R) Canola Oil with Omega-3 DHA provides consumers with an excellent source of Omega-3 DHA fatty acids in a convenient 16 oz size.

Crisco Puritan Canola Oil with Omega-3 DHA features Martek Biosciences' patented life'sDHATM, a premium quality, sustainable vegetarian source of DHA. This plant-based form of DHA is not from fish and has great taste and aroma characteristics, making it ideal for salad dressings, marinades, stir-fries and more. In addition, Crisco Puritan Canola Oil with Omega-3 DHA is kosher, naturally cholesterol- and sodium-free, contains zero grams trans fat, and has 32mg of DHA per serving.

"Crisco Puritan Canola Oil with Omega-3 DHA enables people to keep on cooking, baking and sauteing, but in a smarter way that allows them to incorporate more Omega-3 DHA into their diet without sacrificing taste," said Maribeth Badertscher, Director, Corporate Communications, The J.M. Smucker Company.

Crisco Puritan Canola Oil with Omega-3 DHA is now available nationwide in the oil and marinade section of select retailers. The suggested retail price is $3.99-$4.59. The new canola oil can be easily identified by its bright green packaging and trusted Crisco logo. Recipes featuring Crisco Puritan Canola Oil with Omega-3 DHA are available online at www.crisco.com.

About the J.M. Smucker Company

For more than 100 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments. Today, Smucker is the leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's(R), Folgers(R), Jif(R), Crisco(R), Pillsbury(R), Eagle Brand(R), R.W. Knudsen Family(R), Hungry Jack(R), White Lily(R) and Martha White(R) in the United States, along with Robin Hood(R), Five Roses(R), Carnation(R), Europe's Best(R) and Bick's(R) in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. Since 1998, the Company has appeared on FORTUNE Magazine's annual listing of the 100 Best Companies to Work For in the United States, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.

The J.M. Smucker Company is the owner of all trademarks, except Pillsbury is a trademark of The Pillsbury Company, used under license and Carnation is a trademark of Societe des Produits Nestle S.A., used under license.

Crisco

CONTACT: Kelly Davitt of Cohn & Wolfe, +1-212-798-9849, for Crisco

Web site: http://www.crisco.com/
http://www.smuckers.com/