Campbell Soup Company Makes the Grade by Further Reducing the Sodium in Kids Soups

CAMDEN, N.J.-- (BUSINESS WIRE) -- Campbell Soup Company (NYSE:CPB) continues its commitment to sodium reduction with its 12 Campbell’s^? Kids soups, reformulated to contain 480 milligrams of sodium per serving. Now popular favorites like Campbell’s^? Chicken & Stars, Double Noodle^? and Chicken NoodleO’s^? soups meet the government criteria for “healthy” foods – controlled for fat, saturated fat, cholesterol, sodium and being a good source of a positive nutrient like vitamin A.

The newly-reformulated soups are the latest to come to market as part of Campbell’s ongoing commitment to wellness, for a total of 78 soups in the portfolio at the healthy levels for sodium. By leveraging a combination of unique, lower sodium natural sea salt and expertise in flavor design, Campbell has been able to deliver lower sodium options without sacrificing taste.

“We know how important it is for mom to feel good about what she serves her family, so reducing the sodium in our kids soup to the healthy level has been a top priority for Campbell,” said Eric Christianson, Director, Campbell's Condensed Soup. “We take pride in the fact we’re able to provide foods that deliver good nutrition moms want and great taste kids love.”

Nutrition Experts Say: Take Your Soup to School

Jodie Shield, registered dietitian and co-author of Healthy Eating for Kids: How Your Children Can Eat Smart from 5-12, says “start the year off right by adding kids soup for lunch. January is not only cold for much of the country; it’s also National Soup Month so it’s the perfect time.”

“Kids spend most of their day in school, so making sure they’re fueled with a healthier lunch is important to keep them going throughout the day,” says Shield. “Add Campbell’s Kids soups in an insulated container and you’ll know they’re getting a warm, filling, nutritious lunch that they will enjoy, and are less likely to swap for something else as kids often do at lunchtime.”

The newly-reformulated Campbell’s Kids soups contain 110 calories or less, 3g fat or less, 0g trans fat, 480mg sodium, and are a good source of vitamin A (per one cup serving prepared). Plus, none of the soups contain MSG, preservatives or artificial flavors. Varieties include:

• Campbell’s^? Chicken & Stars soup
• Campbell’s^? Double Noodle^? soup
• Campbell’s^? Chicken NoodleO’s^? soup
• Campbell’s^? Disney^? Princess soup
• Campbell’s^? Cars^? soup
• Campbell’s^? Shrek^? soup
• Campbell’s^? Dora the Explorer^? soup
• Campbell’s^? Mega Noodle soup
• Campbell’s^? Chicken Alphabet soup
• Campbell’s^? Curly Noodle soup
• Campbell’s^? Goldfish^? Pasta soup
• Campbell’s^? Goldfish^? Pasta and Meatball soup

On store shelves now, Campbell’s Kids soups are available at supermarkets, mass merchandise and club stores nationwide. The suggested retail price is $1.38 - $1.69. For more information, visit Campbell’s web site for kids at www.myslurp.com/parents.aspx.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” and “V8.” For more information on the company, visit Campbell’s website at www.campbellsoup.com.

¹ Study conducted by Campbell’s Research and Development, Sensory & Product Guidance, late-May through late-June, 2008, among 300+ kids ages 7 - 10.

Dora the Explorer and all related titles, logos and characters ? 2006 Viacom International Inc. Goldfish and Goldfish Character are trademarks of Pepperidge Farm Incorporated.

Juli Mandel Sloves

Campbell Soup Company

(856) 342-3717

juli_mandel_sloves@campbellsoup.com

or

Jenna Kereiakes

Weber Shandwick

(312) 988-2337

jkereiakes@webershandwick.com