Smart Balance Presented at Cowen and Company Consumer Conference

COO Gluck Reviews 2008 Accomplishments, 2009 Initiatives

NEW YORK, Jan. 12 /PRNewswire-FirstCall/ -- Smart Balance, Inc. announced that Robert Gluck, Smart Balance Vice Chairman and Chief Operating Officer, spoke at the Cowen and Company Consumer Conference in New York, NY, at 3 PM EST on Monday January 12, 2009.

Gluck spoke to investors at the meeting about the Company's continuing progress since the May 2007 acquisition of GFA Brands, including new products launches, expanded distribution, and balance sheet improvements. "We continued to build Smart Balance(R) in 2008 toward a $1 billion dollar brand. " said Gluck. "We have a number of initiatives in 2009 that will sustain our growth in our core spreads business and bring focus to our entries in grocery categories such as cooking oil, peanut butter and popcorn. We also anticipate testing Smart Balance(R) products in new dairy categories during the second half of the year."

In the first quarter of 2009, the Company will introduce Smart Balance(R) Heart Right(TM) buttery spread varieties with the added benefit of cholesterol reducing plant sterols and new varieties of Smart Balance(R) peanut butter sweetened with agave nectar. In addition, the Company will expand distribution of its enhanced milk products beyond the Florida market to another region of the country. A copy of the presentation and an archive of the webcast are available within the investor center of the Company's corporate website, www.smartbalance.com.

FORWARD-LOOKING STATEMENTS

Statements made in this press release that are not historical facts, including statements about the Company's plans, strategies, beliefs and expectations, are forward-looking and subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements may include use of the words "expect", "anticipate", "plan", "intend", "project", "may", "believe" and similar expressions. Forward-looking statements speak only as of the date they are made, and, except for the Company's ongoing obligations under the U.S. federal securities laws, the Company undertakes no obligation to publicly update any forward-looking statement, whether to reflect actual results of operations, changes in financial condition, changes in general economic or business conditions, changes in estimates, expectations or assumptions, or circumstances or events arising after the issuance of this press release. Actual results may differ materially from such forward-looking statements for a number of reasons, including those risks and uncertainties set forth in the Company's filings with the SEC and the Company's ability to:

    --  raise prices as fast as commodity costs increase;
    --  introduce and expand distribution of new products;
    --  meet marketing and infrastructure needs;
    --  meet long-term debt covenants; and
    --  continue to grow net sales in a competitive environment with rising
        costs and an increasingly price sensitive consumer.

  

About Smart Balance Inc.

Smart Balance, Inc. (NasdaqGM: SMBL) is committed to providing superior tasting heart healthier alternatives in every category it enters by avoiding trans fats naturally, balancing fats and/or reducing saturated fats, total fat and cholesterol. The company's products include Smart Balance(R) Buttery Spreads, Milk, Butter Blend Sticks, Cream Cheese, Peanut Butter, Microwave Popcorn, Cooking Oil, Mayonnaise, Non-Stick Cooking Spray and Cheese. For more information about products and the Smart Balance(TM) Food Plan, visit http://www.smartbalance.com.

Smart Balance, Inc.

CONTACT: Media, Mark Walsh, Senior Account Supervisor of TBC Public
Relations for Smart Balance, Inc., +1-646-366-1470, mwalsh@tbc.us ; or
Investors, John Mintz of Smart Balance, Inc., +1-201-568-9300,
investor@smartbalance.com

Web site: http://www.smartbalance.com/