Seattle Sutton, Healthy Eating Expert, Takes Aim at Nestle'-Owned Jenny Craig for Marketing Candy and Diet Plans

OTTAWA, Ill.-- (BUSINESS WIRE) -- Seattle Sutton, healthy eating expert, is taking aim at Nestle'-owned Jenny Craig for what she feels is a so-called attempt to help people eat healthy while the company manufacturers candy among other unhealthy items and reaps profits in doing so. The registered nurse who started Seattle Sutton’s Healthy Eating began her mission more than twenty-three years ago to help people eat healthy and improve their overall health is disgusted at Jenny Craig for what it offers its clients and how it positions itself to the general public.

Sutton points to the obesity epidemic in this country and believes more needs to be done to help people improve their eating habits to increase their health. More than one-third of US adults are obese (more than 72 million), 32.7 percent are considered overweight and about 6 percent are extremely obese. Research says if those trends continue, by 2048 all Americans would be obese or overweight. And, with diabetes rates at an all-time high, afflicting 7 percent of the total US population, those numbers will continue to climb along with the obesity rate if nothing is done.

Sutton is concerned with what she feels is downright deceitful advertising done by Jenny Craig and wants to expose it for what it is – a huge company more concerned about its bottom line than the end consumer’s health. And, she feels there’s a conflict of interest between empty calories of a candy manufacturer and the diet company. The whole point is that Jenny Craig, regardless of how it started, is now part of a huge company Sutton believes is dominated by the need to mass market their product to generate ever-increasing profits for its shareholders of an international company.

“I just don’t understand a conglomerate like Jenny Craig. There are many inconsistencies if you ask me. They make unhealthy foods in some of the companies they own, and attempt to help people lose weight with its mass marketed Jenny Craig at the tune of approximately $100 million a year in advertising budget? Seems like a conflict of interest to me,” said Seattle Sutton, RN, BSN, founder and president of Seattle Sutton’s Healthy Eating (SSHE).

Sutton continues, “I’m so very proud of the company that bears my name. We offer healthy eating without any strings attached. No contracts, enrollment fees or counseling, just freshly prepared meals to help people eat portion and calorie controlled meals without the work of planning, shopping and cooking for themselves. Oh, we also include fresh fruit, vegetables, salads and dairy products. The only thing you add to our meals is either two or three glasses of fat-free milk each day, depending on if you consume our 1,200-calorie plan or our 2,000-calorie plan. With Jenny Craig you have to add, and I quote right from their web site, quite a bit of food: ‘…you provide plenty of fresh fruit, vegetables, reduced fat milk products and heart healthy fats’. Missing from their meals is a number of healthy foods that make up a balanced diet.”

SSHE offers no gimmicks and no confusion. It’s a family-owned, small Midwestern company with values to match. It’s not a multinational conglomerate with 480 factories and 276,000 employees, like Jenny Craig. SSHE accomplishes it mission with the resources of approximately 150 employees and one factory in the heartland of America, not Switzerland like Nestle'-owned Jenny Craig. And, SSHE doesn’t believe in advertising with paid spokespeople or celebrities. People in SSHE’s ads or other marketing materials are true clients, who have not been remunerated.

According to Sutton, Jenny Craig offers its clients frozen and vacuum-sealed meals that are prepared well in advanced and shipped in increments of 2 to 4 weeks to customer’s homes. SSHE offers healthy, freshly prepared meals that are delivered or picked up twice a week to total the client’s 21 meals per week (7 breakfasts, 7 lunches and 7 dinners). For more comparisons, visit Seattle Sutton’s blog: http://seattlesutton.com/blog/ and select the entry titled “Candy Bars and Jenny Craig.”

The SSHE meal plan follows the guidelines of health & nutrition experts:

• Low in fat, saturated fat & cholesterol
• Portion & calorie controlled
• Sodium restricted

“I am here to help the American public and want them to know what Jenny Craig is all about. Enough with the high-priced, slick ads and double-talk. If you want or need to lose weight, you can do much better than Jenny Craig. I know from years of working with patients as a registered nurse in my husband’s medical practice of how to help. And, I’ve seen first hand over the last twenty-three years thousands of people attest how we’ve helped them regain their health and lose weight,” Sutton said.

SSHE meals do not contain:

• Artificial sweeteners, food dyes, harmful additives or preservatives
• High fructose corn syrup
• Hydrogenated or partially hydrogenated oils (trans fat)
• Hormones or antibiotics in poultry products

About SSHE:

Seattle Sutton’s Healthy Eating (SSHE), a family-owned, Illinois-based healthy meal replacement company offers a no-gimmick approach to convenient, healthy eating nationwide. The meal program is scientifically designed and taste-tested. Founded by Seattle Sutton, RN, BSN, in 1985, SSHE helps to address patients’ desire to lose weight and improve overall health. Seattle Sutton’s dedication to health continues today, since all SSHE menus are analyzed on an ongoing basis and adhere to recommended dietary guidelines. SSHE prepares thousands of fresh meals weekly and its innovative approach has helped thousands of people achieve and maintain weight loss without planning, shopping or cooking for themselves. For more information, www.seattlesutton.com or 1-800-442-DIET (3438). For business-related inquiries, 1-888-442-DIET (3438).

Seattle Sutton’s Healthy Eating

April Stevens, 630-946-6671