Photos: New Quaker(R) True Delights(TM) Granola Bars Offer Food Lovers the Chance to 'Be Delighted'

Partnership with Foodbuzz Generates Online Excitement For a Wholesome New Granola Bar with Gourmet Appeal

CHICAGO, Feb. 13 /PRNewswire/ -- Quaker Snack Bars is introducing one of its most exciting new products ever - Quaker True Delights Granola Bars. Food lovers are "invited to be delighted" by this unique snack bar that is indulgent, yet surprisingly wholesome - each bar is made with whole grain Quaker Oats, and delivers 3g of fiber, 140 calories and zero grams trans fat.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/quaker/36888/

Made with only premium, delicious ingredients, True Delights are indulgent combinations of real fruit, whole nuts, and dark chocolate, mixed into honey-drizzled Quaker Oats. The three delicious flavors take granola bars to a new level, with gourmet appeal:

    --  Toasted Coconut Banana Macadamia Nut
    --  Dark Chocolate Raspberry Almond
    --  Honey Roasted Cashew Mixed Berry

    

Online Partnership with Foodbuzz

Quaker Oats is the first consumer packaged goods company to partner with Foodbuzz, the original online community devoted exclusively to food and dining. Through this partnership, Quaker will be able to create engaging community experiences for food lovers around True Delights. Foodbuzz experiences include:

    --  Profile Page: Quaker's presence on Foodbuzz will be organized around a
        Profile Page, enabling Quaker to participate in conversations with
        Foodbuzz members who can share comments, become fans and find new
        recipes.
    --  "Be Delighted" Flavor of the Month Contest*: Community members
        are invited to submit a recipe, which uses at least one of the nine
        ingredients found in True Delights, to www.foodbuzz.com for a chance to
        win a culinary adventure trip for two to Chicago. During the trip, the
        winner and guest will attend a five-course dinner at Outstanding in the
        Field's "restaurant without walls." Outstanding in the Field
        stages white-tablecloth dinners which reconnect diners to the origins of
        their food and honor the local farmers and food artisans who cultivate
        it.
    --  Tastemaker Program: More than 500 prominent Foodbuzz Featured Publisher
        bloggers will receive True Delights samples.

    

"Quaker is excited to introduce True Delights to food lovers, and take snack time to a decadent yet wholesome new level," said Jeff Caswell, director of marketing for Quaker Snack Bars. "Establishing a dialogue with online food lovers via Foodbuzz is a new and interactive way for us to build buzz with consumers."

"Foodbuzz is the perfect product launch pad for True Delights, and Quaker is at the forefront of aligning with our community of influential food bloggers to create an innovative product experience, and brand engagement with consumers," says Doug Collister, VP of Foodbuzz, Inc.

For more information and to receive a free True Delights sample, please visit www.QuakerTrueDelights.com.

*NO PURCHASE NECESSARY to enter the contest. Contest ends February 28, 2009. Participants must be 18 years of age or older. Open to legal residents of the United States, including the District of Columbia. Subject to the Official Rules available at Foodbuzz.com.

Video: http://www.prnewswire.com/mnr/quaker/36888 Quaker Oats

CONTACT: Candace Mueller, +1-312-821-2709, candace_mueller@quakeroats.com ,
or Amanda Shannahan, +1-312-397-6006, amanda.shannahan@ogilvypr.com

Web site: http://www.QuakerTrueDelights.com/