Fresh & Easy Opens Third Bakersfield Store

BAKERSFIELD, Calif., Feb. 25 /PRNewswire/ -- Fresh & Easy Neighborhood Market today opened its third store in Bakersfield, at the intersection of California Avenue & Stockdale Highway. The grocer opened its first stores in the area last December and has seen both locations become top performing stores. These two stores are located at Panama & Stine and Olive & Jewetta.

"It is a pleasure to welcome a third Fresh & Easy Neighborhood Market to Bakersfield," said Mayor Harvey Hall. "Fresh & Easy's innovative concept is a positive addition to the Bakersfield market."

"We are delighted with the warm welcome we've received from our neighbors in Bakersfield," said Fresh & Easy District Manager Albert Ballesteros. "Particularly in this economy, we are happy to be able to help our customers stretch their budgets, without compromising on quality or freshness."

More than 60% of the top selling items at the Bakersfield stores have been fruit, vegetables, poultry and dairy products. All Fresh & Easy products are made with no added trans fats, no artificial colors or flavors and only use preservatives when absolutely necessary.

As part of today's grand opening celebration, Fresh & Easy donated $1,000 to the Henrietta Weill Memorial Child Guidance Clinic, a nonprofit organization that provides mental health and substance abuse services and the resources necessary to promote wellness and recovery for Kern County children, families, and adults.

"We are honored to be selected as the recipient of the $1,000 donation from Fresh & Easy as recognition for the services we provide for Kern County children and families," said Patty Keefer, Henrietta Weill Memorial Child Guidance Clinic's Director of Marketing & Business Development.

Fresh & Easy Neighborhood Market

CONTACT: Brendan Wonnacott, office, +1-916-554-3466, cell,
+1-310-384-3833, for Fresh & Easy Neighborhood Market