Whole Foods Market Approves Blue Horizon Organic s Gluten-Free, MSC-Certified Seafood Bites for National Distribution

APTOS, Calif.-- (BUSINESS WIRE) -- Blue Horizon Organic Seafood Company is furthering its presence in supermarket freezers throughout North America today following authorization by Whole Foods Market to bring its wheat-free/gluten-free Seafood Bites to nationwide Whole Foods Market stores.

Blue Horizon Organic, already the nation’s largest supplier of Naturland-certified shrimp, recently launched its Blue Horizon Natural Seafood Bites, a gluten-free appetizer line, made with four high-quality seafood varieties. Blue Horizon Natural Seafood Bites allow a growing market of wheat- and gluten-averse consumers to enjoy delicious appetizers and other everyday foods they otherwise could not; nearly 3 million Americans with celiac disease follow such diet restrictions. Additionally, three of the four varieties are Marine Stewardship Council-certified.

“We’re delighted to include Blue Horizon Organic’s Seafood Bites in our seafood offering,” said Dave Pilat, Whole Foods Market National Seafood Coordinator. “Blue Horizon Organic continues to lead the industry in value-added foods and sustainable seafood practices—a perfect complement to the high standards we uphold at Whole Foods Market.”

Each box of Blue Horizon Natural Seafood Bites contains 12 pieces at just 80 calories per serving. Products are free of preservatives, antibiotics and trans-fats. These delicious heat-and-serve appetizers contain flavorful seafood in every bite and include:

• MSC-certified Salmon Cake Bites, made with wild Alaska salmon
• Crab Cake Bites, Maryland-style mini crab cakes made with real crab meat (no substitutes!)
• MSC-certified Fish & Chip Bites, featuring Pollock and Northwest potatoes
• MSC-certified Albacore Tuna Bites, made with Sashimi-grade quality tuna, with a touch of sweet chili and ginger

Blue Horizon Organic was founded by organic foods pioneer John Battendieri, who previously built such brands as Millina’s Finest Pastas & Sauces and Santa Cruz Organics. In 2005, he formed Blue Horizon Organic to fulfill a tremendous demand for eco-friendly and sustainable seafood, and created complementary, value-added, natural and organic entrées and appetizers.

To underscore the premise that every consumer has the right to clean, sustainable and responsibly sourced seafood, Blue Horizon Organic partners only with conservation-compliant, third-party-certified operations and wild fisheries. Its model includes using no added growth hormones, no antibiotics, no tripolyphosphates, no preservatives, no artificial colorings and clean ingredients, which are all part of its mission to help protect the health and supply of aquatic ecosystems. Learn more at www.bluehorizonorganic.com.

Wilson Public Relations

Carolyn Sueno, 206-838-8977

Carolyns@tamarawilson.com