Fresh & Easy Introduces ONEHOPE Sauvignon Blanc Wine for Earth Day

For every bottle sold, a tree will be planted in areas devastated by wildfires

EL SEGUNDO, Calif., April 20 /PRNewswire/ -- Fresh & Easy Neighborhood Market is making it even easier for customers to feel good about what they buy, especially on Earth Day April 22nd, with the introduction of its new ONEHOPE Sauvignon Blanc Wine. 50% of ONEHOPE's profits will be donated to American Forests, a nonprofit organization that plants trees across the US for environmental restoration. This means that for every bottle sold, American Forests will plant a tree in areas devastated by wildfires.

This wine is a unique blend created by Fresh & Easy with California's Sonoma Wine Company using sustainable winegrowing practices. The winery is a member of the Sonoma County Green Business Program and the Wine Institute's Sustainable Winegrowing Program.

"We developed our wine range to help customers enjoy great quality wines at fantastic prices," said Karen Fletcher, Category Manager for Wine at Fresh & Easy Neighborhood Market. "ONEHOPE Wine shares the same great quality as our other blends while helping customers make a difference for the environment. By partnering with American Forests, one tree will be planted for every bottle sold."

Fresh & Easy's ONEHOPE Sauvignon Blanc is a delicious crisp dry white with flavors of passion fruit and guava. It's medium-bodied, smooth and pairs perfectly with pasta. It has a long length and a very refreshing finish. Fresh & Easy's Master of Wine, Phil Reedman, worked closely with ONEHOPE Winemaker David Elliot, to create this blend. The wine retails for $9.99 per bottle.

Fresh & Easy offers 70 exclusive wines, which were blended with the help of Reedman. The company has won over 60 awards for these wines including two that retail for under $3. The company carries nearly 200 wines, many which retail for under $10 per bottle.

About Fresh & Easy Neighborhood Market

At roughly 10,000 square feet, Fresh & Easy markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to fresh, high-quality prepared meals and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at budget prices. All Fresh & Easy brand products contain no artificial flavors or colors, no added trans fats and only use preservatives when absolutely necessary.

More information regarding Fresh & Easy Neighborhood Market can be found at www.freshandeasy.com.

About American Forests

American Forests' mission is to grow a healthier world with trees by working with communities on local efforts that restore and maintain forest ecosystems. Their work encompasses planting trees, calculating the value of urban forests, fostering environmental education, and improving public policy for trees at the national level. American Forests has a goal of 100 million trees planted by 2020.

www.americanforests.org

About ONEHOPE Wine

For more information on ONEHOPE Wine please visit www.onehopewine.com

Fresh & Easy Neighborhood Market

CONTACT: Lindsay Stephenson, +1-310-404-6284, for Fresh & Easy
Neighborhood Market

Web site: http://www.freshandeasy.com/
http://www.americanforests.org/
http://www.onehopewine.com/