Doc Popcorn Launches Mobile Gift Program with Mocapay

BOULDER, Colo.-- (BUSINESS WIRE) -- Mocapay, a leader in mobile gift, loyalty, and marketing, is pleased to announce that Doc Popcorn, creator and distributor of fresh all-natural popcorn, has launched their mobile “Pop’ ‘In” card program with Mocapay starting with its Cherry Creek Mall location in Denver.

Doc Popcorn currently operates in locations such as malls, sports arenas, and concert venues. The partnership between Mocapay and Doc Popcorn contributes to Doc Popcorn’s efforts to grow their all-natural popcorn concept and brand as they continue to expand operations within and outside Colorado. “As we broaden our footprint, partnering with Mocapay felt like a natural next step,” said Rob Israel, co-owner and co-founder of Doc Popcorn. “The mobile `Pop’ ‘In' program opens up a whole new customer acquisition and retention channel, as well as an interactive marketing and communication vehicle with our most loyal customers.”

Doc Popcorn mobile “Pop’ ‘In” account holders will be able to transact at the point-of-sale, access their account balance and transaction history, find the nearest Doc Popcorn location accepting mobile gift, and reload their “Pop’ ‘In” account, all from their mobile phone.

Doc Popcorn mobile account holders can also take advantage of Mocapay’s recently launched Gift-A-Friend application, which is the first of its kind in the payments industry. Gift-A-Friend enables consumers to send mobile “Pop’ ‘In” cards to their friends and family directly to their mobile phone from the Mocapay website (www.mocapay.com).

“We look forward to the opportunity to assist Doc Popcorn in their efforts to bring their all-natural popcorn to the masses through our mobile marketing and gift offerings,” said Kevin Grieve, CEO of Mocapay.

About Mocapay (www.mocapay.com)

Mocapay provides the only mobile commerce platform that supports integrated mobile payments, marketing and distribution at point-of-sale. Mocapay delivers unequaled direct marketing opportunities and customer loyalty to merchants while providing consumers with the unprecedented ability to transact simply and securely with their mobile device and receive real-time promotions from their favorite retailers.

About Doc Popcorn (www.docpopcorn.com)

Doc Popcorn, creator of all-natural popcorn, uses only the finest corn and quality ingredients to create a healthy and happy snack that is low in fat and has zero trans fat or cholesterol. Doc Popcorn opened their first location in late 2003 and has expanded their operations to seven locations in Colorado, including Flatirons and Cherry Creek Malls, the Pepsi Center and Mile High Stadium, and Red Rocks Amphitheatre.

Mocapay

Beth Toeniskoetter, 303-381-3909

betht@mocapay.com