New CLIF SHOT ROKS Pop-and-Go Protein Bites Launch in Sports Retail Stores Nationwide

CLIF SHOT ROKS(TM), the new pop-and-go protein bites made with all-natural and organic ingredients, are debuting now in sports retail stores nationwide. (Photo: Business Wire)

BERKELEY, Calif.-- (BUSINESS WIRE) -- CLIF SHOT ROKS?, the new pop-and-go protein bites made with all-natural and organic ingredients, are debuting now in sports retail stores nationwide.

CLIF SHOT ROKS offer performance athletes an easy and portable way to get exactly the amount of protein they need for muscle recovery after workouts or races. Each grape-sized protein bite is 100 percent natural and 50 percent organic, made with 2 grams of high-quality, lean, natural milk-based protein prized for its solubility and easy digestion to help quickly repair and build muscles. Sold in 20-gram packets containing 10 protein bites, CLIF SHOT ROKS make it simple for athletes to customize their protein intake.

“Each athlete is unique, especially when it comes to sports nutrition,” said Chris Randall, CLIF SHOT brand manager. “Every sport and every workout requires something different. The bite-size nature of CLIF SHOT ROKS enables athletes to consume the amount of protein they want when they want it, whether it’s for post-exercise recovery or meeting basic levels for daily protein consumption.”

With a crunchy outer shell and moist, chewy center, CLIF SHOT ROKS combine the nutrition value of lean protein with the health benefits of natural and organic ingredients. CLIF SHOT ROKS come in three delicious flavors: Peanut Butter, Chocolate and Chocolate Chip Cookie Dough (SRP: $2.99). Each package contains just 4.5 grams of fat and no trans fats.

About Clif Bar & Company

Clif Bar & Company is a leading maker of all-natural and organic foods and drinks, including the organic certified CLIF? BAR energy bar, delivering Nutrition for Sustained Energy?, and LUNA?, The Whole Nutrition Bar for Women?. Committed to sustainability, Clif Bar & Company works diligently to reduce its footprint on the planet from the field to the final product. For more information please visit clifbar.com.

Editor’s Note: Product samples and photos are available on request.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6053858?=en

Clif Bar & Company

Dean Mayer, 510-558-7855 ext. 130

dmayer@clifbar.com

or

Double Forte

Lisa Phillips, 415-848-8107

lphillips-tornello@double-forte.com