CLIF BAR Gives Taste Buds a Holiday Treat With Three Limited Edition Energy Bars

CLIF(R) BAR's new Cranberry Orange Nut Bread seasonal flavor, one of three limited-edition flavors available this fall and winter at natural food and grocery stores across the country (SRP: $1.39). (Photo: Business Wire)

BERKELEY, Calif.-- (BUSINESS WIRE) -- Clif Bar & Company is once again spicing up the holidays with three limited-edition CLIF^? BAR flavors available this fall and winter at natural food and grocery stores across the country (SRP: $1.39). With popular holiday fruits, nuts and spices baked right in, CLIF BAR’s seasonal energy bars combine all-natural and organic ingredients in athlete-tested recipes that deliver sustained energy.

New to the seasonal line-up is Cranberry Orange Nut Bread, bursting with dried organic cranberries and chunks of walnuts that give this bar a hearty, holiday flavor. And back again by popular demand are Spiced Pumpkin Pie and Iced Gingerbread flavors, making this trio of limited edition energy bars a healthy way to enjoy classic tastes of the holiday season.

“CLIF BAR seasonal flavors have become a much-anticipated holiday tradition for us and our consumers,” said Carly Lutz, Clif brand director. “Every year we get a ton of calls and emails asking what the seasonal flavors are going to be and when they'll be available. People want them not only as special treats for themselves, but to share with athletes and active friends and family in their lives.”

The three seasonal flavors join 16 year-round CLIF BAR flavors, all of them made with wholesome ingredients such as organic whole grains and, depending on the flavor, chunks of real fruit and nuts, and chocolate chips. CLIF BARs also serve as a good source of protein and fiber, which help the body digest carbohydrates slowly to deliver sustained energy. What CLIF BARs don’t contain contributes to their nutrition as well: They are free of trans fats, hydrogenated oils, high fructose corn syrup and artificial colors, flavors, sweeteners and preservatives.

CLIF BAR is the market’s best-selling energy endurance brand in grocery and natural food stores.

About Clif Bar & Company

Clif Bar & Company is a leading maker of all-natural and organic foods and drinks, including the organic certified CLIF? BAR energy bar, delivering Nutrition for Sustained Energy?, and LUNA?, The Whole Nutrition Bar for Women?. Committed to sustainability, Clif Bar & Company works diligently to reduce its footprint on the planet from the field to the final product. Visit Clif Bar & Company at www.clifbar.com.

Editor’s Note: Product samples and photos are available on request.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6083362?=en

Clif Bar & Company

Dean Mayer, 510-558-7855 ext. 130

dmayer@clifbar.com

or

Double Forte

Lisa Phillips, 415-848-8107

lphillips-tornello@double-forte.com