Elizabeth Andreini Named Chief Marketing Officer of Taco Del Mar Franchising Corp.

SEATTLE-- (BUSINESS WIRE) -- Taco Del Mar Franchising Corp. today announced the appointment of Elizabeth Andreini as the company's new Chief Marketing Officer. Taco Del Mar, a quick service Mexican restaurant chain featuring big Baja beach-style Mondo Burritos and fish tacos, has over 230 locations throughout the U.S., Canada and Guam.

Andreini comes to Taco Del Mar with an extensive career in marketing and business strategy, including brand positioning and differentiation, and as President of Accelerate Marketing has experience working with rapidly growing companies in the U.S. and internationally. She has also held executive and senior marketing positions with companies including AMS, UniSite Software and Captura. In addition, Elizabeth has an MBA in Marketing and International Business from the University of Washington and a BA degree in economics from Claremont McKenna College.

"We are very excited to have Elizabeth Andreini joining our team," said Larry Destro, president and CEO of Taco Del Mar. "She brings a wealth of strategic marketing knowledge and fresh creativity to our company that will be invaluable as we expand the company further and grow it to the next level."

Elizabeth Andreini will join the executive team in Taco Del Mar's corporate office in Seattle, Washington.

About Taco Del Mar

Founded in Seattle in 1992 by brothers James and John Schmidt, Taco Del Mar is a quick-service casual restaurant chain inspired by southern Baja, Mexico and coastal beach shacks known for serving some of the tastiest burritos and tacos. Today, Taco Del Mar brings those craved Mexican flavors and experience to more than 230 locations throughout the U.S., Canada and Guam.

“Parents” magazine recently named Taco Del Mar one of America's Top 10 Best Fast-Casual Family Restaurants. For more information, visit www.parents.com/bestfastrestaurants. “Health” magazine also named Taco Del Mar one of America's Top 10 Healthiest Fast Food Restaurants. As the fresh, fast alternative to traditional Mexican food, Taco Del Mar takes its ingredients seriously, balancing taste and nutrition. Taco Del Mar's menu is completely Trans-fat free. The restaurant steams its long-grain rice, does NOT use lard in its beans and uses fresh-made tortillas (with five different choices - spinach, tomato, flour, corn and whole wheat). Taco shells are baked, not fried, and Taco Del Mar's salsas and guacamole are made with fresh ingredients daily. For more information, including nutritional information and a complete listing of Taco Del Mar locations, visit www.tacodelmar.com.

R/West PR

Brittney Lively, 503-223-5442 ext. 144

brittneyl@r-west.com