INSERTING and REPLACING New I Can t Believe It s Not Butter! Sweepstakes Steps up Turn the Tub Around Musical Campaign

Jennifer Jeanne Patterson (l), of Edina, MN submitted a song and dance video with her friend Liz Lee Heinecke as part of the I Can't Believe It's Not Butter!(R) Turn The Tub Around campaign which challenged her and other bloggers to recreate their own version of the brand's over-the-top Turn the Tub Around music video, featuring multi-talented Emmy(R)- and SAG-award-winning actress Megan Mullally. (Photo: Business Wire)

ENGLEWOOD CLIFFS, N.J.-- (BUSINESS WIRE) -- Insert as last sentence of sixth graph of release: Go to http://icbinotbutter.com for more information.

The corrected release reads:

NEW I CAN’T BELIEVE IT’S NOT BUTTER!? SWEEPSTAKES STEPS UP TURN THE TUB AROUND MUSICAL CAMPAIGN

Viewers Vote for their Favorite “Turn the Tub Around” Videos for a Chance to Meet Actress Megan Mullally and Be Treated Like a Star

Move over “American Idol” and “So You Think You Can Dance,” there is a new competition in town! Across the country, song and dance enthusiasts have been showing off their talent as part of the I Can’t Believe It’s Not Butter!? Turn The Tub Around campaign, inspired by its over-the-top music video commercial with multi-talented Emmy?- and SAG-award-winning actress Megan Mullally. In the video Mullally sings and dances her way through the dairy aisle encouraging people to look at the I Can’t Believe It’s Not Butter! nutrition label and learn how the soft spread offers butter taste, yet better health versus butter.

To ‘spread’ the fun around, select bloggers were challenged to recreate their own Turn The Tub Around videos and now consumers can watch and vote for their favorites for a chance to meet Mullally in Hollywood and receive the star treatment. People can enter the I Can’t Believe It’s Not Butter! Watch, Vote and You Could Win! Sweepstakes by visiting www.turnthetubaround.com January 12- April 30, 2010, viewing the new dance videos each week and voting for their favorites¹.

“We were thrilled to see how inspired people were by our original Turn the Tub Around video and the creativity of the videos submitted to us in our blogger challenge,” says Barry Sands, Senior Brand Manager, I Can’t Believe It’s Not Butter! “The videos feature people dancing in the streets, in their kitchens and even in stores singing about the great taste and nutrition benefits of I Can’t Believe It’s Not Butter! We hope others will also be inspired when they log on to watch the videos and vote for their favorites.”

Five winners will be chosen at random to win the Grand Prize – a three-day, two-night trip for two to Los Angeles including a meet and greet with Mullally, a makeover, and dinner and tickets to a hit Hollywood show. Each time someone votes (one vote per day limit), they will become eligible to win the Grand Prize, as well as Instant Win Prizes including cooking.com gift cards ranging from $10 to $300 and Zumba? dance fitness DVD collections. There is a limit of one Instant Win Prize per person, per day and instant winners will be notified immediately onscreen.

Song and dance enthusiasts can first view snippets of the “Turn the Tub Around” videos during the premiere of Fox’s “American Idol,” January 12, 2010 which will feature a special 60-second compilation spot of the best videos submitted. Consumers can view Mullally’s full three-minute video in which she sings and dances to a remake of the original hit “Turn the Beat Around” at www.turnthetubaround.com.

The “Turn the Tub Around” campaign highlights the benefits of I Can’t Believe It’s Not Butter! - delicious fresh butter taste the healthier way (versus butter) because it contains no cholesterol, 70% less saturated fat than butter and no hydrogenated oils – so there is no trans fat². In comparison, butter contains 7 grams of saturated fat and 30 mgs of cholesterol per serving. Go to http://icbinotbutter.com for more information.

Unilever Soft Spreads

Unilever manufactures soft tub spreads under the I Can’t Believe It’s Not Butter!?, Shedd’s Spread Country Crock?, Brummel & Brown?, Promise?, Promise activ?, and Imperial? brand names. Most soft spreads are made with a blend of nutritious vegetable oils including soybean and canola, and contain 70% less saturated fat than butter, have no cholesterol, and are rich in monounsaturated and polyunsaturated fats, with many providing excellent sources of Omega-3 ALA. All Unilever soft (tub) spreads have 2 grams or less of saturated fat per serving (between 5 and 8 grams of total fat per serving), and with this formulation change, will contain no hydrogenated oils and no trans fat per serving.

About Unilever

Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.

In the United States, the portfolio includes major brand icons such as: Axe^?, Ben & Jerry's^?, Bertolli^?, Breyers^?, Caress^?, Country Crock^?, Degree^?, Dove^? personal care products, Hellmann's^?, Klondike^?, Knorr^?, Lipton^?, Popsicle^?, Promise^?, Q-Tips^?, Skippy^?, Slim-Fast^?, Suave^?, Sunsilk^? and Vaseline^?. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs nearly 12,000 people in both the United States and Puerto Rico – generating nearly $10 billion in sales in 2008. For more information, visit www.unileverusa.com.

________________________

¹ No purchase necessary. Void where prohibited. See turnthetubaround.com for official rules.

² 58% vegetable oil spread. Contains 8g of fat (2g saturated fat, 0g trans fat) per serving.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6139020?=en

M Booth & Associates

Kristen Ryan, 212-539-3225

kristenr@mbooth.com