David Wright, Star Third Basemen, Acquired By Pirates

(Photo: Business Wire)

SEA CLIFF, N.Y.-- (BUSINESS WIRE) -- In an acquisition that’s sure to send shockwaves through the baseball world, star New York third baseman David Wright announces today that he will be batting for team Pirates this season. Pirate Brands that is – April Fools!

David Wright along with Pirate Brands, leader and manufacturer of deliciously baked, all-natural, trans fat and gluten free snacks including the iconic Pirate’s Booty brand, are thrilled to make their partnership public.

The partnership will focus on promoting a healthy active lifestyle for families and kids. Key elements include education around nutrition, healthy eating and exercise. Pirate Brands will also support The David Wright Foundation, an organization founded by Wright in 2005 that promotes healthy development in kids in New York as well as in Wright’s hometown of Norfolk, VA. In addition, a summer baseball clinic and other charitable activities supporting the local New York community are in the works.

Pirate Brands Vice President of Marketing, Eric Berniker said, “David is the perfect addition to the Pirate Brands team. He’s a great role model for kids both on and off the field, from his work ethic and positive attitude to his healthy lifestyle.”

Wright, a four-time All-Star and two-time Gold Glove winner, is gearing up for Opening Day. “2010 is going to be a great year – I’ve been training really hard and have made some important lifestyle changes that include making healthier meal and snack choices, like all-natural Pirate’s Booty, and taking my workout routine to the next level,” stated David Wright.

With Wright focused on a healthier lifestyle, he talks about how he found his new “go-to” healthy snack, “I first discovered Pirate’s Booty on one of my visits to healthy eatery, Energy Kitchen in New York City. Pirate’s Booty Aged White Cheddar was the first flavor I tried and I was instantly hooked – then I read the nutritional label and it was no-brainer from there.”

Wright believes in Pirate Brands so much that he has decided to take an equity stake in the company. “I just love Pirate’s Booty – the product is fun, healthy and tastes great. I was always catching my teammates stealing all the different Pirate’s Booty flavors out of my locker – that’s when I knew I needed to put my money where my mouth is and get behind the company,” Wright added.

For more information on Pirate Brands visit www.piratebrands.com and for more information on David Wright and/or The David Wright Foundation visit www.davidwright.com.

Pirate Brands

Pirate Brands, a leader and manufacturer of all-natural snacks, is located in Sea Cliff, NY and has been creating healthy treasures since 1987. The company was founded on the belief that you shouldn’t have to “snackrifice” taste and fun for health. Pirate Brands produces deliciously baked, all-natural, trans fat and gluten free snacks that include Pirate’s Booty, Potato Flyers, Smart Puffs and Tings. Pirate Brands’ snacks are free from fryers and ingredients you can’t pronounce, Arrrrrr. Products are sold in the US. For more information visit: www.piratebrands.com

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Pirate Brands

Frani Lieberman, 212-539-3220

FraniL@mbooth.com