Brews and Food: Promotion Ideas

Canned beers and sliders are menu offerings at J20 Eco Hour. Beer has staying power. In fact, McGillin's Olde Ale House is celebrating its 150th anniversary in Philadelphia, as the city's oldest continuously operating tavern. In honor of the anniversary, McGillin's created its own beer, McGillin's 1860 IPA, brewed by Stoudt's of Adamstown, PA.

Beer offerings at Firefly Restaurant in Washington, DC's Dupont Circle also boast a flavor of the past. Part of the Kimpton Hotels & Restaurants family, Firefly is one of a few restaurants in the area selling a specialty beer from a recipe found in a brewer's archives. Batch 19 Pre-Prohibition Style Lager is named for the year 1919. The beer, from MillerCoors, is currently available on tap at selected restaurants in five cities: Milwaukee, San Francisco, San Jose, Chicago and Washington, DC. Firefly offers 64-oz. growlers of Batch 19 (four 16-oz. drinks) for $10 during happy hour and $18 at other times.

Another idea that holds contemporary appeal is the canned beer program at Jackson 20 in Alexandria, VA. During J20 Eco Hour, canned beers are featured at a discounted price. Canned beers are promoted as being more eco-friendly than their glass-bottled counterparts. The reasons given: aluminum is easier to recycle, and shipping beer in cans saves gas because cans are lighter than bottles. Chef Dennis Marron has expanded the beer program — which includes draft beers, American beers such as Budweiser and Miller Lite, craft bottled beers such as Yards Tavern IPA, and imports such as Guinness — to include a wide selection of more than 12 canned beers. The J20 Eco Hour specials include $2 Working Man's Canned Beer selections (including Iron City Light and Schlitz) and $5 Craft Canned Beers such as AVBC Pale Ale and Hell or High Watermelon Wheat. Jackson 20 serves Eco Hour food as well (between 3:00 and 7:00 p.m. daily), such as Ham or BBQ Pork Sliders, Giant Soft Pretzels, and Fried Green Tomatoes.

Jackson 20, a Kimpton Hotels & Restaurants operation, is an American tavern named for Andrew Jackson and his image on the $20 bill. Its mission is to offer affordable food and drink in a sociable environment.