One-fifth of Americans to Order Takeout, Delivery on Halloween

Twenty percent of Americans say they plan to order takeout or delivery from a restaurant while trick-or-treaters come around this Halloween, according to new research by the National Restaurant Association. Among younger adults (age 18-34) and families with children, that figure rises to 33 percent and 28 percent, respectively.
In addition, the Association’s research shows that 16 percent of adults will go out to a restaurant or bar to celebrate Halloween during the weekend or on October 31. At one-quarter, younger adults (age 18-34) are more likely to do so than older adults.

“While not a traditional holiday for dining out, Halloween is clearly an occasion where restaurants play a major role in celebrations, according to our new research,” said Hudson Riehle, senior vice president of the Research and Knowledge Group for the National Restaurant Association.

“One-fifth of consumers say they plan to use restaurant takeout or delivery on October 31, signaling to restaurant operators that Halloween specials and promotions around off-premise options might be a good idea,” he said.

“In addition, Halloween falls on a Monday this year – the least popular day of the week to dine out – which may give restaurants a welcome sales boost in this continued challenging economic environment,” Riehle added.

When asked about the most important factor in selecting a restaurant or bar for Halloween celebrations, happy hours and Halloween costumes are the top choices among those planning to go out:

? 32% said they will seek out an establishment with happy hour or other pricing specials
? 22% will select a restaurant that encourages Halloween costumes or competitions
? 16 % prefer locations with activities for families and children
? 15% will choose a restaurant or bar located near activities, such as Halloween parties, parades or haunted houses
? 7% say a location with Halloween-themed food and drink items and decorations is their top choice

The National Restaurant Association surveyed 1,116 American adults on October 20-23 about their plans around Halloween 2011.