Last-minute ideas for Halloween promotions

The National Restaurant Association predicts that 20% of Americans will order takeout or delivery from a restaurant this Halloween, and 16% will go out to celebrate at a bar or restaurant. NRA recently surveyed about 1,000 American adults about their plans for Halloween.

This year, Halloween falls on a Monday, which is the least popular day to dine out, and that might bring in some unexpected traffic, says NRA’s Hudson Riehle. NRA’s research also revealed:

?32% said they will look for happy hour or other pricing specials
?22% will pick establishments that are costume-friendly or have competitions
?7% say restaurants with Halloween-themed items and decorations are their top choices
It’s not too late to drive more foot traffic into your restaurant on Halloween. Here’s some inspiration.

?Some McDonald’s locations will be handing out apple slices to trick-or-treaters under age 12.
?Dunkin’ Donuts is offering its Boston Scream Donut, among other Halloween flavors, in addition to its branded treat bag.
?Vermillion is hosting a superhero costume party with cocktails named The Captain America, Green Lantern and Fantastic Four.