Restaurant Marketing Tips for the Holidays

The holiday season is the perfect time of year to promote your restaurant.  Shoppers are hungry for holiday deals and special dining experiences.  An online press release can be an affordable, effective restaurant marketing tool for owners and operators this time of year.

Here are some ideas that can help your restaurant make the most of the holidays with an online press release:

Community Involvement – Are you working in the community to make the season brighter for others?  If you’re collecting food or toys for those in need, donating time or resources to local charitable events or working a fundraiser, those are all noble and newsworthy events.

Holiday Promotions – Holiday shoppers are hungry for a great meal and deal.  If you’re preparing a special holiday menu, or running a limited time offer, let current and potential guests know about it.  This is also a good opportunity to remind people of your holiday hours.

New Products – Deep fried turkeys, party platters, eggnog shakes, pumpkin pies and other holiday treats are all the rage this time of year.  Tempt their taste buds with a mouthwatering press release.

Catering Options – Catering can be an excellent sales and profit builder.  Although feeling the economic pinch, many large companies and small businesses are still spending money to show appreciation for their staffs as the year winds down.

Gift Cards – One of the most popular gift items during past holiday seasons has been restaurant gift cards, and even more of them are expected to be sold this year.  The National Restaurant Association reports that 78 percent of adults say they would like to receive restaurant gift cards or certificates on gift occasions.  Your restaurant’s gift cards should be a press release priority.

Social Media Festivities -  Facebook, Twitter and other online networking sites should, of course, play a part in your overall restaurant marketing strategy.  During the holidays, however, you have the opportunity to generate buzz by providing interactive holiday fun with online contests and promotions.